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Ten Tips to a Better Site Design |
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Introduction to Site Design
It has been said for ages that "first
impressions last a lifetime", and as we enter the information
age, this old saying still rings true. In today's dynamic,
competitive Internet world, creating a base of regular visitors
is one of the keys to success, and the design of your site
is extremely important because it is, in a very real sense,
the first impression you make on millions of Internet users
worldwide. An attractive, user-friendly site design can be
the difference between success and failure, and therefore
a good amount of time should be devoted to making your site
as good as possible. Designing a good site, however, is a
lot more difficult than merely dragging and dropping some
pictures and text onto a page and arranging it to look nice.
Successful sites must try to come up with the perfect marriage
of form and function, making sure that neither component is
lacking or in excess.
| Tip One: What is Your Site
About?
Perhaps the most important thing
to keep in mind when designing your site is that there
is by no means one site design that is best. In fact,
the nature of your site, its content, and its theme
should all be carefully considered in order to ensure
that your site has the look and feel you desire, without
sacrificing the user-friendliness that will keep the
hits streaming in. So before you open up Dreamweaver
and start creating tables, and inserting text blocks
and images, sit back and think about what it is you
want your website to portray, and how you want visitors
to feel when they visit your site. If your site is a
personal website, think in terms of how you can exhibit
your personality and style. If your site is a commercial
website, think in terms of how you want your customers
to feel about your products and services. A good deal
of planning beforehand will allow you to choose the
correct theme for your website, saving you the headache
of going back and trying to get it right afterwards.
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| Tip Two: Research, Research,
Research
After you have come up with the look
and feel that you feel is most appropriate for your
website, the next step is to research what other websites
with similar objectives have done. Spend some time looking
at existing websites, and make notes of their respective
positives and negatives; then think of how your site
can incorporate the positives, while avoiding the negatives.
You can learn a lot about what works and what doesn't
by looking at the layout, color scheme, text, and images
of other websites, and then use that knowledge to get
the most out of your site. |
| Tip Three: Planning
Once you have completed your research,
and come up with an idea of what you want your site
to look like, the next step is to plan your site. The
best way to do this is to start by drawing a sitemap,
covering all of the pages you plan to create. By drawing
a sitemap, you will be able to see clearly exactly how
your site will work, and which links you will have to
create to make it work the way you planned. Drawing
a site map is easy and will save you a lot of time in
the long run. For an example of a site map, please see
below |
| Tip Four: User Friendliness
Regardless of how beautiful your
site is, if users can not navigate it, they will simply
find another site. Try to lay out your site in a clear,
logical manner, and avoid using image-based mouseover
links. This will help ensure that your site is easy
to navigate, and will still leave you plenty of room
to add your personal design touches |
| Tip Five: Images/Page size
As we all know, images add a lot
to a website, but it is important to understand that
they also add a lot of size to web pages, size which
can increase loading time. As a result of this fact,
you should try to use the minimum amount of images on
each page. Try to limit your pages to a total of 30kb,
including text, background images, and images. This
will ensure that all pages will be loaded in about 5
seconds, even if the user happens to be using a dial-up
connection.
Another thing to consider when deciding
the amount of images to use on your web pages is that
each file on a web page requires a separate HTTP request
to the server. What this means is that using a lot of
small images, which add up to less than 30kb is still
going to slow down your site considerably. |
| Tip Six: Tables
When using tables in the creation
of your site, it is important to make sure that you
do not use one table for the majority of your site.
If you do use one table, users will not be able to see
any of your content until the entire table has been
loaded. In order to avoid this problem, break your page
into at least two tables. The top table should contain
your page header and some links, while the bottom table
should contain the remaining content. This will allow
the user to see part of your page quickly, so that they
do not get discouraged by a long wait. |
| Tip Seven: Browsers
When you have finished designing
your site, be sure to take a look at it in several different
browsers. Sometimes your "perfect" design
will look atrocious when viewed with a different browser,
which means you will have to go back and fix your errors.
Still, it is much better to catch your own errors before
your visitors do. |
| Tip Eight: Navigation Bars
One of the most helpful trends in
web design that has gained popularity in the last few
years is the in-site navigation bar, which helps users
know exactly where they are in your site. Typically
a navigation bar looks something like this:
You are at: Home>My
Hobbies>Sports
This means that you are currently
in the Sports page of the My Hobbies Section of your
site. Navigation bars are by no means essential to a
good website, but are a helpful tool to make your site
more user-friendly to users. |
| Tip Nine: Plug-ins
Over the past year or so, a number
of plug-ins have been developed allowing you to add
advanced graphics and animation on to your website.
Before you load up your site with these animated graphics,
it is important to understand that most users do not
have these plugins installed on their computers, nor
do they have the patience to download them before viewing
the site. The exception to this rule is Macromedia's
Shockwave Flash Plug-in, which is installed on most
computers. |
| Tip Ten: Meta Tags
One of the most important things
not to forget when designing your site is the importance
of meta tags. Site description and keyword Meta tags
are the most important factors in getting recognized
by search engines, which will bring your site more hits.
When writing your site description remember to keep
it clear, concise, and to the point, and do not load
it up with keywords, because it should make sense when
displayed on a search engine results page. |
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