When it comes to promoting a website, business owners rely on various Search Engine Optimization strategies or more commonly known as SEO. Utilizing the right tools can provide a site with a number of benefits such as: increase in web traffic, improved sales and a competitive edge. Online visitors are prospective customers that might be interested in the products and services that your business offers which is why it is very important for a website to gain a strong online presence.
Now, companies with an extra budget often rely on the services of SEO professionals in order to establish a strong SEO strategy that will drive customers to come and check out the website. On the other hand, most small and medium scaled web businesses with a limited budget usually performs their own SEO procedures. The problem in here is that the lack of knowledge which can lead to a few mistakes along the way. Knowing the thing to avoid can help you come up with a better SEO plan for your site. So what are the common SEO mistakes that you should keep an eye out?
Do not invest too much on web design
While aesthetics or the beauty of a website plays a huge role in attracting customers, a lot of companies commit the mistake of focusing and investing a great deal of money just on this aspect. If you’re just about to launch your site, pay more attention to its content rather than web design. In the SEO perspective, it is the quality of the content that can help generate more web traffic. If you can’t get readers to be interested with the information that you offer then the web design becomes worthless.
Keywords should be well researched
The lack of relevant keywords on a website can lead to poor search engine ranking. The length of an article is not really that important compared to its quality. Keywords play a vital role when it comes to SEO. Make sure to use keywords that are relevant to your website for better optimization. Have them strategically placed throughout the whole article in order to keep its form and content.
Generating backlinks is also very important and an easy way to do this is by actively participating in several forums through comment posting. Visit other websites or join online communities where you can take part of the discussions and at the same time encourage others to visit your website.
Great article - I agree with you 100%. Working as a SEO Consultant for 3 years all the points are Gospel ! SEO is a long game - many think they can gain a solid SERPS position overnight.....any one thinking this or been told this should be very wary.