Social networking sites are undoubtedly the most popular websites nowadays and are growing extremely rapidly. With this growth comes new, exciting opportunities for marketing and promotions of your online business (commonly referred to as social media marketing).
For those not familiar with social networking, some of the top sites are Facebook, Twitter and MySpace. Now is it ringing a bell? There are so many ways that you can get creative in order to take advantage of social networking as a marketing strategy. You can use these services to connect on a personal level with your clients and customers in order to help you figure out your promotional campaigns.
Regardless of what kind of business you operate and what products or services you sell, there is most likely a way you can use social networking sites to promote your business.
With the advent of new websites and services comes new marketing and business strategies and brand new ways of looking at things entirely.
Sites like Facebook, MySpace and Twitter create online communities of users that come together in order to discuss, comment on, share stories/articles/videos/pictures/etc. Sites like Facebook have become ways for people to not only connect to their friends, family and colleagues but ways for businesses to create pages in which users can “Like” your business. They can write on your wall, comment on your pictures and start discussions regarding your products. You can gain insights into the psyches and personal lives of your customers in ways you never could before.
Twitter is a fast growing micro-blogging site that has recently been taking the social media world by storm. With Twitter there are even separate applications such as Twitzu, which will help manage promotions and Twibs that works as a directory of businesses and their current promotions to aid the online shopper.
Groups are common to mostly all social networking sites. If you join groups that are related to your business then you can easily reach your target demographic.
By following the methods outlined above, you can start promoting your business online with social networking sites.