Web Hosting Interview - Hostway Corporation March 2010

Web Hosting Interview - Hostway Corporation March 2010

Delphina Aldama, Marketing Manager at Hostway

HostSearch interviewed Delphina Aldama, Marketing Manager at Hostway, one of the largest web hosting provider in the world.

  • HOSTSEARCH: Delphina, thank you for giving us an opportunity to talk with you like this today.  What did you do before joining Hostway?
    DELPHINA ALDAMA: Prior to joining Hostway I worked at Xerox Corporation. I had a variety of roles including Sales and Marketing.
  • HOSTSEARCH: That's interesting. What can we expect to see from Hostway this year, any changes to your product portfolio? I've seen Cloud Hosting coming along the way.
    DELPHINA ALDAMA: Last year, we were one of the first Web hosting companies to roll out a cloud platform for our shared Web hosting customers. Our platform, called FlexCloud, can automatically add processing power during traffic spikes and increases the overall reliability and stability of our plans.

    Additionally, we focused our efforts on becoming a competitive edge for our customers by giving them two new, invaluable marketing tools included in their Web hosting packages: Instant Business Broadcast and Newsletter Broadcast.

    Instant Business Broadcast is a service that takes a single business profile created by the user and submits it to the top 10 Internet directories, including Google Maps, Yahoo! Local, Bing and Yellowpages.com. It helps businesses get all the information needed to buy from them in front of more potential customers.

    Newsletter Broadcast makes email marketing easy for anyone. You just pick a template, drop your text and images in it and send to up to 100 customers at a time for free when you have a Web hosting plan with us.

    For 2010, we're listening to customers and keeping a finger on the pulse of small business owners to develop more products that simplify complex online marketing tasks. Our goal is to continue making it easy for our customers to increase sales and attract more customers.
  • HOSTSEARCH: What marketing channel do you use to promote your products and services?
    DELPHINA ALDAMA: We use a variety of advertising channels, including PPC, publishers and direct mail, to reach small businesses no matter where they are.

    Our most successful marketing channels to date have been our reseller program and channel partners. Through these two programs, we've been able to expand our reach exponentially and help more small businesses launch their Web sites.
  • HOSTSEARCH: What is your core product? What is the best-selling product?
    DELPHINA ALDAMA: Web Hosting has always been and will continue to be our core product. But we know that having a Web site is not enough today. Businesses need get their message out where the customers are to increase their sales. That's why we added Instant Business Broadcast and Newsletter Broadcast for free in all of our Web hosting plans. You get the core product plus tools to drive traffic and sales to your business.
  • HOSTSEARCH: I am sure many HostSearch readers are interested in using Hostway services. Do you have any special offers?
    DELPHINA ALDAMA: We are currently running a promotion of 25% off the first year when you purchase an annual Web hosting plan. It's a great deal for anyone interested in getting online, even if they're not sure of the one year commitment. If a customer purchases an annual plan, and decides it's not right for any reason, that customer can get a full refund by cancelling within 30 days of purchase.
  • HOSTSEARCH: How do you see web hosting trend going?
    DELPHINA ALDAMA: As you know, the biggest concern of every small business has been generating sales. Hostway is fully committed to developing online tools that make it easy for the busy business owner to drive sales and get their name out there. It's not just about having a business Web site. Customers are flocking to sites like Facebook, Twitter and Google to connect with people and companies. Businesses have to be everywhere to make an impact. In addition to Instant Business Broadcast and Newsletter Broadcast, you can expect to see more tools that help small businesses succeed in this new marketplace.
  • HOSTSEARCH: Delphina, thank you very much for your time today. We hope to talk with you again soon.

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