“World's Largest Storage Company” Western Digital Acquires Cloud-Storage Company Upthere

August 31, 2017
“World's Largest Storage Company” Western Digital Acquires Cloud-Storage Company Upthere
The “world's largest storage company” Western Digital Corporation (Western Digital) has acquired cloud-storage company Upthere. Western Digital, which has headquarters in San Jose, California, United States, was established in 1970. The company is a globally recognized brand and plays a major role in the personal and business storage market, offering a number of portable storage devices. More recently the company’s capabilities have extended to ‘Big Data’, cloud storage, and data center storage services alongside backup and recovery options. Financial aspects of its acquisition of Upthere have not been released. Upthere will be integrated into Western Digital’s Client Solutions business unit.

Upthere, which has headquarters in Redwood City, California, United States, was established in 2011. The company was established with the philosophy that “over time our important data would live solely in the cloud”. Still technically a startup, Upthere’s app-based cloud-storage services (Android, iOS, and OS X) are akin to services provided by companies like Dropbox, Apple, BOX and Google Drive, and combine “the massive storage and compute power of the cloud”. However, they differ in that they provide a "streaming" approach that almost bypasses local storage and allows users to read and write directly into the cloud.

"Upthere is delivering on its mission to transform the personal storage market and we share their focus on providing consumers more rich and meaningful experiences with their data," explained Western Digital’s Senior Vice President and General Manager of Client Solutions, Jim Welsh. "I'm pleased to have Upthere CEO Chris Bourdon join the team as a strategic leader. His extensive software expertise will help accelerate our user experience and cloud services imperatives across all aspects of the Client Solutions business."

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