With search engines now factoring success on social media into their algorithms, regularly updating social platforms like Facebook and Twitter is increasingly important for SEO.
1&1 Internet, Inc. is offering its 1&1 MyWebsite customers a new Social Media Center which allows updates on their website to be automatically reflected in social media.
Chesterbrook, Pennsylvania-based 1&1 launched the center to help its customers maximize their social media strategies. The center has two key components - 1&1 Social Page Manager and 1&1 Social Share, which together help users enhance their online presence through the Facebook and Twitter online platforms.
1&1's Social Media Center automates the creation of Facebook pages by adding MyWebsite content into the appropriate Facebook page content area to reflect a company's corporate identity. The system also adds posts across different social media platforms. The Social Share tool in 1&1's Social Media Center allows companies to track posts, comments and tweets through a single web-based interface and login. The system's Post Scheduler allows users to make an unlimited number of posts automatically. The solution is being offered at $4.99 per month.
“Social media has comprised a paradigm shift in the way businesses communicate. It represents a new level of transparency as consumers now expect real engagement with their issues”, explained 1&1 Internet's CEO Hosting, Robert Hoffmann. “In fact, a recent study by 1&1 finds that nearly half of consumers feel that even the smallest businesses should be active on social media in order to remain relevant to them”.
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