July 1, 2009 – (HOSTSEARCH.COM) – Accucom Corporation announces the launch of SafeID (www.SafeID.org), a new ID verification service designed to better protect online merchants from fraudulent purchases. The service dramatically improves the way e-commerce sites authenticate users with a simple code that seamlessly integrates the identity verification tool directly into a website’s checkout process.
SafeID authentication begins when a user’s name and email address are entered into the system during an intended purchase. From there, a series of five or six multiple choice questions are generated based on data from various sources and history of the potential purchaser. Depending on the integration, users will either take the test on the merchant’s site or receive it via email. Upon completion, the user’s score is made available to the merchant through their control panel, an API or by email which they can use to determine the customer’s authenticity.
SafeID can be integrated quickly and cost-effectively into almost any online business environment. The SafeID verification tool is ideal for integration on e-business applications, low and high volume sellers using online auctions and classified sites, as well as users enrolled in online dating and social networking sites.
The application’s code, available at www.SafeID.org, is easily copied and pasted into the web page similar to a PPC tracking pixel. The code can be integrated either before or after the order confirmation page.
“Criminals using fraudulent credit card accounts are purchasing large quantities of goods from online merchants that they never intend to pay for. SafeID’s verification tool intends to stop this type of activity before it starts and better protect both large and small commerce sites,” said Alon Cohen, general manager at Accucom. “With SafeID, online merchants have a simple, affordable service that supports legitimate transactions and criminals will avoid sites that potentially identify and isolate fraud.”
