American communications company CenturyLink, Inc. is targeting Australian telecommunications company
Telstra with a bid to gain cloud computing customers in Australia. The company, which has headquarters in Monroe, Louisiana, USA, offers a range of communications and data services. With capital of $US20.51 billion, it is the third-largest US telecommunications company and, according to Gartner, a global cloud computing and managed services leader.
Telstra is Australia's largest telecommunications company. It operates telecommunications networks and offers a range of services including television, Internet access, mobile and voice options. CenturyLink aims to go head-to-head with Telstra in the Australian cloud market. The news comes in the wake of Verizon's decision to invest in Australia and alongside Telstra's decision to invest billions of dollars in cloud computing to offset falling revenues from its more traditional business areas, such as voice. The organization has warned investors that competition was likely to impact its earning in the 2014-15 financial year.
As previously reported by HostSearch, CenturyLink Asia Pacific has inked a deal with NextDC to have its equipment fitted in 5 data centers across Australia in a bid to attract Australian companies who want to extend their footprint to the United States and Asia. "Australia is a key market for us in the Asia Pacific and globally," explained Gery Messer, Managing Director for Asia Pacific at CenturyLink to Fairfax Media, Australasia's leading media company. "When you look globally, Australia has the second-highest adoption rate on cloud computing at the moment behind the US. That's one of the reasons we're making this investment into Australia: to tap into this."
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