Web Hosting Provider Aplus.Net Launches New Branding Campaign
October 25, 2007 – (HOSTSEARCH.COM) – Web hosting provider Aplus.Net (http://www.aplus.net)launched a new branding campaign mid-October, it was reported recently. According to the company, the “New Aplus.Net” campaign is designed to maximize exposure for its new website, its products, and its promotions. Advertising related to the campaign can already be seen throughout the Internet.
“With new ownership, new management, a new corporate headquarters, a new web design brand, and now an all-new website, there are some very exciting changes happening,” explained President and CEO of Aplus.Net, Mr. Gabriel Murphy. ”We’ve worked hard to improve the company in dramatic ways, and we felt it was important to communicate to the world that we are essentially a new Aplus.Net.”
Aplus.Net was taken over in 2006 but acquired web design firm WebImage in August. The acquisition “led to an overhauled web design product offering” which is promoted in the company’s branding campaign alongside its key products and services. The company’s campaign also references its promotions, which include discounts on shared hosting, dedicated hosting, and web design. Despite the changes, the company has emphasized the maintenance of its “well-known products, services, and support, for which the company has received acclaim and numerous awards“.
“Part of the greatness of the Aplus.Net brand is its longevity,” added Mr. Murphy. “Having started offering shared hosting in the 1990s, this company has survived the dot-com boom to become one of the world’s longest-lasting hosting providers. What existed before 2007 — from our state-of-the-art data center to our commitment to the success of America’s small businesses — has not been lost, but only improved. We still offer the same great services that won Aplus.Net the CNET Editors’ Choice Award in 2003. But at the same time, we’ve also grown into a world-class company that offers so much more than that.”
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