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Arial Software Announces "Campaign Enterprise" Version 11 Introduces Key Technologies, Improvements to Streamline Professional Email Marketing
| November 5, 2009 – (HOSTSEARCH.COM) – Email marketing software developer Arial Software has rolled out a significant update to its popular Windows-based enterprise email marketing software. "Campaign Enterprise version 11," as it's called, is a robust email personalization and automation software solution used by online retailers, banking institutions, governments, non-profits and webmasters to reliably deliver personalized emails to their readers, subscribers and customers. It is a standalone software application installed in-house, avoiding monthly service fees and keeping the email database right where it belongs on in-house servers. Now in its eleventh edition, Campaign Enterprise is a mainstay application of the professional email marketing industry, and it brings a wealth of new features and enhancements to the market. For years, Campaign Enterprise has offered all the customary features that webmasters and online marketers have come to expect from a professional email marketing application: Email personalization, campaign automation and scheduling, click-through tracking, automated unsubscribe and bounce handling, campaign chaining, remote web access (with user security control) and seamless integration with all popular enterprise databases (SQL, MySQL, Oracle, etc.). New in version 11, Campaign Enterprise now offers: *An improved, streamlined user interface with global organization of frequently-used settings such as SMTP server configurations and email footers. *A completely new built-in database that gives users the option of using the internal database, even while supporting unlimited connections to external databases at the same time. *Automatic link detection and click-through conversion tracking for your outbound email message. *Direct-to-disk email generation that avoids SMTP overhead and deposits emails directly into the sending queues of popular SMTP applications. *Email sending optimization that reviews your email content and send settings, then allows you to disable unneeded elements that may be slowing delivery. *New HTML editor features significant improvements over the previous one, allowing for accurate, WYSIWYG editing of outbound email messages directly within Campaign Enterprise. *Automated system database backup that safely stores all your email campaigns and settings. On the more technical side, this new version of Campaign Enterprise also includes: *Support for digitally signed and encrypted emails. *Variable "return-path" fields so that the campaign ID or message ID can be included in the return-path email, allowing for more accurate bounce processing. *A 100% RFC-compliant mail sending engine with significant efficiency improvements in the handling of attachments. *Support for multiple attachments in any email campaign. *Greatly improved logging and reporting capabilities. *New SMTP authentication options including PLAIN, CRAM-MD5 and NTLM. *Advanced group and user permissions configurability. *Campaign Enterprise 11 is available as a free evaluation download directly from www.ArialSoftware.com |
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