Campaign management and marketing services company
eBridge Marketing Solutions has announced the launch of a reseller marketing program targeting B2B technology businesses. The new program is designed to enable technology businesses to enhance their reseller programs. The company, which specializes in online promotions for web host and IT companies, will provide a range of tools, including customized marketing materials, to enable B2B technology companies gain additional channel partners and benefit more from existing partnerships.
eBridge's marketing program has established a "toolkit" for reseller's which includes a marketing plan, a knowledgebase, and a series of factsheets and internal and external marketing guides which can be used to produce website content, provide content for email campaigns and social media posts, and form the basis of press releases.
“As an agency that provides internet marketing services to companies that are often the target of reseller programs, such as web hosts and other IT based businesses, eBridge is in a unique position to understand the pain points of precisely the types of partners that B2B technology companies are looking for,” explained CEO of eBridge, Hartland Ross. “We’ve watched many of our clients struggle to fully maximize their reseller relationships. Conversely, we have also seen the struggles first hand of technology vendors who haven’t been able to recruit resellers or have them achieve scale. By tapping into our team’s internet marketing expertise and leveraging our industry experience, tech companies can create an automated program that makes execution and ultimately success so much easier for their resellers. It really is a win-win situation.”
