Customer Relationship Management (CRM) solutions provider
Copper has won a $15 million investment. Copper, which has headquarters in San Francisco, California, United States, was established in 2013. The company’s CRM solution is designed for ‘G Suite’ - Google’s collection of communication and collaboration tools. Formerly known as ‘ProsperWorks’, Copper integrates with GMail, Google Drive and Google Sheets. It also integrates with Dropbox, Box, and Data Studio.
Copper “does the busy work for you, so you can spend time fostering and growing relationships, not managing data”. The solution caters to businesses in a broad range of industries including marketing, real estate, tech, consulting, and corporate development. At present the company’s customer base includes 12,000 users. Copper’s latest investment was supported by a number of venture capital companies including GV (Google’s venture capital arm), Norwest Venture Partners, and True Ventures. It takes the form of an extension of its series C funding from $53 million to over $68 million.
The latest injection of funds brings the company’s total investment to date above the $100 million mark. The latest round of investment will be used to extend the company’s geographical footprint and enhance its activity in Europe, the Middle East, and Africa. “I’m thrilled to be joining the Copper team of intelligent employees, and to continue leading the shift of the CRM living nativity in productivity suites like G Suite,” explained Dennis Fois, the CEO of Copper, who was recently engaged. “CRM has traditionally been built for the management of employees, and employees dread using it, but Copper’s fresh take on an age-old enterprise tool is refreshing and approachable, and we’re only just getting started.”
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