September 19, 2008 – (HOSTSEARCH.COM) – UK-based domain name and Internet hosting provider, Daily.co.uk (http://www.daily.co.uk) has partnered with “Software as a Service” (SaaS) providers Clickstream Technologies Plc. (http://www.clickstream.com) to offer new on-demand Internet marketing tools for website owners, it was announced recently. The companies’ collaboration will mean website hosting and online shop customers “will be offered cutting edge services giving them the power to detect pay per click fraud, generate sales leads and analyze visitor behavior so they can optimize their sites to increase both sales and visitor satisfaction”.
In what the companies are calling the “first phase of services” users will be able to access “heat and click maps” that indicate where website visitors click and where they don’t. In addition, they will have access to “a sales lead generation tool; movie recordings of visitors’ navigation around websites; advertising click fraud detection; customer satisfaction surveys; and automated set-up for Google Analytics”. Using Clickstream’s Datasherpa platform and patented “tagging automation” technology, users can avoid having to add JavaScript code page tags to their website pages as all services are available “at the click of a button”.
“Our partnership with Clickstream represents a fantastic opportunity for website owners to extract the full potential from their websites,” explained Abby Hardoon, Managing Director of Daily.co.uk. “Business tools such as lead generation and pay-per-click ad fraud detection can make a real impact on revenue. By seeing where customers click and watching movies of customers navigating around a site, website owners can see what works for customers and what doesn”t and amend their website to get the best both from and for visitors.”
“The largest impediment to widespread adoption of SaaS Internet Marketing tools by website owners is the requirement for manual tagging, which remains an enigma to many,” added Brewster Barclay, Managing Director of Clickstream. “Using Clickstream’s Datasherpa Platform, Daily.co.uk website owners are now free to enhance their online presence without the traditional barriers to implementation.”
Daily.co.uk is a “second generation UK Internet hosting solutions provider”, delivering web hosting, domain name registration, email and website building services to individuals and small businesses in the UK as well as highly innovative and essential products such as the DailyDrive and PC Back-up Client. Clickstream Technologies offer the Datasherpa Platform which offers web hosting companies the ability to offer sophisticated website features and services “that were previously out of reach to their millions of customers without the need for manual programming steps in their implementation”.
