Digital Security Products Provider Avast Launches IoT Security Offering
February 26, 2018
Digital security products provider Avast Software (Avast) has announced the launch of a new Internet of Things (IoT) security offering. Avast, which has headquarters in Prague, the capital of the Czech Republic, was established in 1988. With offices in the United States, Europe, China, and Japan, the company specializes in cyber security, business security, security software and mobile security. Protecting over 400 million people online, the company is a household name, especially for PC and laptop users who utilize its free and paid anti-virus software. Its new IoT security platform is known as ‘Smart Life’.
Smart Life “solves the problem of unsecured IoT devices leaving users vulnerable to cyberattacks”. It is a Software-as-a-Service (SaaS) offering that leverages Artificial Intelligence (AI) technology to “identify and block threats”. The solution is designed to simplify security for IoT devices, networks and sensitive data, enabling small businesses to utilize the system “whether at home, in the office or on-the-go”. The introduction of Smart Life is timely as IoT is enjoying unprecedented growth. Forecasts suggest a 300% increase in IoT usage by 2025. One of the Smart Life platform’s first services will include Avast Smart Home Security, which will protect consumers’ home networks from “privacy threats, botnets and malware as well as safe browsing and prevention of Distributed Denial of Service (DDoS) attacks”.
“It has been five years now since the first well-publicized hack of a baby monitor in Texas,” Avast’s Senior Vice President and General Manager, Gagan Singh. “Since then, IoT devices have transformed our homes and workplaces, but the security of these connected devices has not been significantly improved and users are still at risk. We increasingly expect convenience and enjoyment from smart devices like smart speakers, smart doorbells or IP cameras, but with this rapid adoption comes a real urgency to address the complex challenge of protecting them.”