November 26, 2009 – (HOSTSEARCH.COM) –
DomainAdvertising.com today announced the appointment of Dan Warner as Chief Executive Officer (CEO). Warner brings 12+ years of experience in internet strategy, marketing and operations. Warner was previously the Chief Strategy Officer and Chief Operation Officer of Dark Blue Sea, an Australian public company, which owns and markets Fabulous.com.
"Dan Warner was the Board's first choice for this position. He is the perfect leader for DomainAdvertising.com", said Anoop Polavaram from the Ashmore Group, "His extensive experience and recognized leadership within the domain industry will be invaluable to the business. He is undoubtedly one of the most influential people in the industry."
“I was looking for a challenge where I could manage growth and innovation in the Internet industry. This was difficult to find in a market which has recently focused on reducing head counts, research and infrastructure. Both Directi and Ashmore have a great reputation and substantial resources. When I was approached by them, I realized the potential of this business. I am thrilled about the opportunity,” said Dan Warner. “We will be doing the exact opposite of most domain companies. Significant capital, human resources and infrastructure will be used to accelerate internet advertising innovation and design. We expect that many of the other players in the industry will look like they are standing still or going backwards in comparison to our scheduled advancements.”
Warner has already assumed his role as CEO and is planning to fully launch the DomainAdvertising.com business by Jan 2010. Warner leads an initial dedicated team of over 30 people with access to over 500 people as required within the Directi group. Under Warner’s leadership, DomainAdvertising.com will focus on advancements in research, innovation and optimization to benefit professional domain owners.
About DomainAdvertising.com
DomainAdvertising.com is a domain media business that caters to serious advertisers and publishers.
Its objective is to evangelize and introduce domain advertising as a serious, strong and long-term advertising platform to brand managers, advertising agencies and direct advertisers while maintaining the benefits that come with working with aggregators and advertising networks. Using world-class technology, its platform effectively identifies the most relevant domain traffic for each advertiser, thus creating sustainable value for both the advertiser and the publisher. Advertisers and Domain Publishers of all sizes can leverage DomainAdvertising.com’s products and solutions to meet their business objectives.
DomainAdvertising.com is backed by leading investors including the Ashmore Group (www.ashmoregroup.com) and the Directi Group (www.directi.com). Ashmore is one of the world's leading investment managers dedicated to emerging markets with US$24.9 billion under management. Ashmore focuses on a number of investment themes including external debt, local currency, special situations (incorporating distressed debt and private equity) corporate high yield and equity. Directi is a US$300+ million group of businesses that develops innovative mass-market web products for global customers.
