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Web Hosting Provider Dotster Launches Major Campaign for MyInternet Service |
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September 14, 2006 – (HOSTSEARCH.COM) – Web hosting provider Dotster has launched a major promotional campaign for its MyInternet service which will see promotion across the USA. The campaign – Internet for the Rest of Us!” – will feature print promotion and TV advertising, a sweepstakes for a “Dotster Edition” of a Corvette convertible, and a USA-wide search for “Dotster Dots” - spokesmodels who will be selected though auditions that will take place in major US cities.
“Dotster’s MyInternet is a breakthrough for businesses and consumers offering website registration, design, construction and hosting for less than a dollar a day! Further, we have created an exciting, multi-tiered campaign around it that will be hard to miss over the coming months,” explained Dotster’s Vice President of Corporate Marketing Mr. Ken Harden. “The intensive campaign takes advantage of Dotster’s Internet marketing expertise as well as traditional TV and print ads, punctuated through special event appearances by Dotster’s roving ambassadors—the Dotster Dots!”
Dotster’s new service provides a rounded package of domain name selection and registration, website design and hosting with costs “starting at less than one dollar per day”. MyInternet provides designer support that enables users to develop a custom website. The campaign advertising the service began September 12, 2006 with 120 and 60-second commercials on key cable TV outlets. |
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