Web Hosting Provider Globat in Celebrity Spokesperson Upset
September 30, 2006 – (HOSTSEARCH.COM) – Web hosting provider Globat, famed for a series of marketing stunts such as tattooing its logo to a man’s neck and sponsoring a child birth, may have seen its marketing policy backfire.
The company recently took on 90s “icon” Dustin Diamond - better known to the public as Screech from "Saved by the Bell" - as a celebrity spokesperson. Since signing with Globat, a sex tape has emerged which features Mr. Diamond. Although the tape has caused serious embarrassment to Globat, apparently Mr. Diamond is not especially concerned.
Entertainment magazine TMZ (http://www.tmz.com) reported a source at Globat as suggesting Mr. Diamond’s management team told Globat that something ‘huge’ was going to happen and that they were lucky to have him.
According to reports Globat has already produced a video and photo shoot featuring Mr. Diamond and planned a full launch of advertising material on their Globat and DefyingGravity.com websites. They are now apparently considering options. In a statement released to TMZ, Globat said, "We signed Dustin Diamond based on his persona as the recognizable lovable nerd. Through talks with his management, we knew they had something big planned -- but never expected this! We have not seen or received confirmation from Diamond's management of the alleged tape. We are reserving any judgment until further information is available."
Partners
