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Globat.com’s Nightmare Over |
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A number of websites and discussion boards last week pointed to problems at Globat.com – problems which ultimately culminated in a “major network outage”. In what the company called a ‘nightmare day’ that started 5:00am Pacific Time on Thursday, February 21, 2008, the outage effected nearly all Globat.com customers and brought down the company’s telephone systems due to a flood of calls. A posting on the company’s website written by Ben R. Neumann, the company’s Chief Executive Officer, explained events.
“Our primary network switch in our main datacenter in downtown Los Angeles failed completely and despite tremendous efforts by our technical emergency response team could not be brought back online. This switch is a major brand name piece of equipment and as such it contains internal redundancy. We were able to switch over to the back up circuitry and begin bringing the system back online at which time, for yet unknown reasons, the entire devise, including backup system, failed completely.
After a short deliberation we decided to rush a new switch from our vendor's nearest warehouse to our data center. While waiting for the replacement we initiated a work around to at least get email service re-established. After several attempts all email systems finally went live and back to normal at approximately 10:00am Pacific Time.
When the new switch arrived we went through the installation and testing process and as a result were able to bring all our services back online, but not before we had suffered a 5-hour outage for e-mail services and an 8-hour outage for Web related services. In Globat's entire 6 year history, we have never experienced anything even remotely like this! The outage was so severe that it affected our own Web sites and all but one of our telephone lines so we were unable to communicate with our customers to update anybody about the status of the incident. We decided to ask some of our staff members to post updates on well known Internet forums, which helped a little in disseminating the information”.
The posting goes on to note that the company’s hosting is now back to normal and the company would take measures to prevent a future occurrence.
Globat was consistently in the news a couple of years ago, particularly due to its creative marketing. The company has in the past employed a “human billboard”, run a “marathon hamburger feast”, tattooed its logo on a man’s neck, and even sponsored a child birth. The company’s marketing policy seemed to backfire when the company employed 90s “icon” Dustin Diamond - better known to the public as Screech from "Saved by the Bell" - as a celebrity spokesperson. It turned out that Mr. Diamond had featured in a sex tape and Globat’s association with the fading star caused them embarrassment. |
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