February 7, 2005 - (HOSTSEARCH.COM) - In an
interview last week with HostSearch.com Bob Parsons, the CEO of GoDaddy, said he wanted to place an ad in the Super Bowl because, "not everyone knew about us and we had to advertise in a new way to reach the people who don’t know us."
Now after the controversial Super Bowl ads have run everyone who watched knows the name GoDaddy although not everyone is happy with the commercial.
The
commercial features a voluptuous woman wearing a low cut shirt that avails an all that is legal to show view of her breasts and rhythmically gyrating in a sensual way.
In other words, the commercial could be used in a marketing class to demonstrate the principle, "sex sells."
This has many upset with the commercial. Darrell Williams, CEO of WebWeavers internet services and a reseller that uses GoDaddy said, "The ad is in my opinion a slap to women (degrading them to sex objects), not just the FCC and NFL."
Despite the criticism, its a sure thing that GoDaddy got all the exposure it paid for and the name recognition it wanted.
