November 28, 2007 – (HOSTSEARCH.COM) – groupSPARK (http://www.groupspark.com/) has been chosen by Microsoft for its Technology Adoption Program (TAP), the company announced yesterday. The Microsoft Gold Certified Partner and private label Software as a Service (SaaS) provider of hosted services such as Microsoft Exchange Server 2007, will now be able to offer reseller partners access to Microsoft Dynamics CRM 4.0 (code-named “Titan”), Microsoft’s latest customer relationship management solution. They will be the first providers to be able to do so.
According to the company, Microsoft Dynamics CRM is “an intuitive customer relationship management application which helps companies grow their business, improve customer service and increase profitability”. The new service will sit alongside the company’s present offerings, which include Microsoft Exchange Server 2007, Windows SharePoint Services v3.0 and Microsoft Dynamics CRM 3.0.
Microsoft Dynamics CRM 4.0 provides a multi-tenant and highly scalable platform that supports multiple languages and currencies. It delivers a “highly productive, role-tailored user experience across a wide range of user interfaces” including Microsoft Office Outlook, Windows Internet Explorer and mobile devices.
groupSPARK’s private label resellers will be able to offer Microsoft Dynamics CRM 4.0 as a hosted service to their customers without requiring hardware dedicated to individual companies, reducing costs, allowing flexibility and scalability in growth for their customers, as well as shortening their own sales cycle. In addition, this new service will expand resellers’ portfolios of private label hosted services and allow them to generate increased recurring revenue.
Microsoft Dynamics CRM 4.0 will also help customers dramatically increase productivity by allowing them to utilize or customize the provided Microsoft Dynamics CRM 4.0 workflow templates. By better managing their customer relationships users will gain greater insight into their customers’ behaviors, improve customer service and increase revenue. Preconfigured templates for the manufacturing industry and the public sector are currently offered and additional templates will be made available in the coming months. Resellers will also have the ability to modify these templates to fit their customer’s needs thereby increasing the opportunity to generate additional revenue and greater customer retention.
“As the first to market hosted software services provider to offer Microsoft Dynamics CRM 4.0, we are delighted to be able to make Microsoft Dynamics CRM 4.0 available to a select group of industry partners as a hosted private label solution. This is a significant addition to their current offering of private label hosted services and gives them the opportunity to gain additional revenue,” explained groupSPARK’s Chief Executive Officer, Ravi Agarwal. “This new release also gives small and mid-size companies the ability to significantly grow their own businesses and enhance their customer relationships.”
