The .host Generic Top-level Domain (gTLD) will be available from January 2014. The news was announced by Radix FZC, better known as
Radix Registry. Radix Registry is the ‘largest applicant from the Asia Pacific region’ to submit bids for new gTLDs and the sole bidder for the .host gTLD. The company’s bid for .host has also passed initial evaluation by the Internet Corporation for Assigned Names and Numbers, or more recognizably known as ‘ICANN’.
Radix is a Directi subsidiary that will operate as a registry operator for a range of top level domains. The company also aims to operate a number of new generic domains. The .host domain was created to be the extension of choice for a range of web hosting-related businesses, including cloud service providers and data centers.
The .host extension will offer improved categorization and offer the industry another means of branding services. In addition, being clearly related to the content of a website, leading search engines have suggested there will be search engine optimization benefits related to .host.
Radix’s official website for the .host gTLD was launched alongside this year’s Hostingcon industry conference.
Alongside .host Radix has submitted bids for two other gTLD’s that were ‘uncontested’. The company also applied for a total of 30 new gTLDs. sedo.com, recognized as the world's leading domain marketplace, has rated seven of Radix’s extensions the most valuable of the new gTLDs.
These new gTLDs are going to change the landscape. Do you envisage any problems? Let us know your thoughts. Add your comments below.
