Web Hosting Provider Hostway Recommends Companies Register their “.mobi” Domain Name
May 18, 2006 – (HOSTSEARCH.COM) – Web hosting provider Hostway (http://www.hostway.co.uk) has recommended companies register their “.mobi” domain name as soon as possible. The industry “sunrise period” for the new domain extensions has already started and industry members will be able to register a new domain name from May 22, 2006. General trademark holders will be able to register from June 12, 3006.
The new domain name extension is unique in that it will apply only to websites certified “suitable for mobile browsing” through Internet enabled telephones. “Companies should register for the “.mobi” domain name of their choice as soon as possible in order to capitalize on the opportunities that it presents,” suggested Hostway’s Director Mr. Neil Barton. “Every new domain name represents an extension of the Internet, and “.mobi” most significantly so - it represents the official recognition of using mobile devices to access the Internet. Demand for this domain name will grow as mobile devices such as phones and PDAs become more Internet-friendly and as mobile websites improve, so it is essential that companies with trademarks get in there fast.”
“This domain name is going to be exceptionally important,” continued Barton. “Everyone has a mobile phone these days, but few people find mobile Internet access reliable, consistent or in many cases even moderately usable. Companies need to make sure that they pin down the “.mobi” domain name of their choice if they represent a brand which has a service that can be accessed from a mobile device. “.mobi” represents the opportunity for consumers to have a better online experience on their phones via a community of sites which are guaranteed to work on the small screen.”
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