Salesforce.com company ExactTarget representatives JP Rangaswami and Mitch Joel will be keynote speakers at
Connections EMEA in London on 5 November 2013. More than 1,000 people are expected to attend the day-long event which will have the theme “Lead From Within” and include a networking reception headlined by comedian Jimmy Carr.
Marketers attending the event will be introduced to Salesforce ExactTarget Marketing Cloud, a new solution that brings together ExactTarget’s range of capabilities in a Cloud format. These include web, email, and mobile capability alongside marketing automation, and analytics functions. The solution platform also utilizes Salesforce's social marketing apps including Salesforce Buddy Media, Salesforce Radian6 and Salesforce Social.com.
Also speaking at the event will be Sony PlayStation CRM Manager Stuart Coleman who will provide insight into leveraging data to optimize marketing campaigns. He will be joined by ReturnPath Director of EMEA Consulting Guy Hanson who will talk about creating "engaging digital campaigns". The event will also include breakout sessions "featuring actionable instruction and inspiration" that will help marketers manage campaigns through email, mobile, Facebook, Twitter and the Web.
“Customers are transforming business, and companies need to change their traditional marketing practices to optimize communications across digital marketing channels,” said Sameer Kazi, ExactTarget senior vice president and general manager of EMEA. “The Salesforce ExactTarget Marketing Cloud is the 1-to-1 platform marketers need to aggregate what they know about their customers and power relevant communications across the channels and devices their customers use most.”
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