May 10, 2012 – (HOSTSEARCH.COM) – As the leading digital platform for advertisers looking to reach high-income US consumers, Martini Media focuses on delivering ads to big spenders in the US, and now
GoGrid has been chosen to deploy its Big Data solution in partnership.
The company’s goal is to distribute ads within the country within 150 to 200 milliseconds regardless of where the consumer is situated within the States. By setting up a multi-data-centre solution, Martini Media, along with GoGrid, has architected a highly-effective hybrid hosting infrastructure, which employs single-tenant hardware to run processing-intensive functions, such as cloud servers which handle the platform front-end.
Vice President of Engineering at Martini Media, Manicka Babu, divulged more into the company’s processes and the reasons behind selecting GoGride, a company that currently powers thousands of customers globally.
“We capture and process more than 250 million online events each day. As you might imagine, our platform requires a substantial amount of processing power. My team focuses on continuously improving our service, and GoGrid delivers the fast, scalable, reliable infrastructure we need. It's a formula that keeps us ahead of the competition."
The hybrid hosting infrastructure was also developed to run Hadoop and Cassandra databases. Babu continued; “Most important was the hybrid architecture. GoGrid allowed us to use virtualized cloud servers for non-database functions and single-tenant hardware to run our Cassandra databases."
Martini Media's positive Big Data implementation using Cassandra enabled it to move to incorporate Hadoop as well, thus becoming one of the first customers to deploy GoGrid's Big Data Solution.
Babu described the selection process stating that there was competition for the service “"We considered four providers and only GoGrid offered everything we wanted for a reasonable price”
Jeffrey Samuels, Chief Marketing Officer at GoGrid explained on behalf of the company that "We're proud that innovators like Martini Media choose GoGrid for their infrastructure.”
“GoGrid supports Big Data with best practices architectures that deliver the scalability of the cloud. Our new Big Data Solution is uniquely tailored to meet the power and flexibility demands of compute-intensive applications. So when it comes to Big Data, we're confident that no one beats GoGrid for performance."
About GoGrid
GoGrid is the #1 pure-play Infrastructure-as-a-Service (IaaS) provider specializing in Public Cloud and Private Cloud Infrastructure solutions. Currently powering thousands of customers globally, GoGrid makes complex infrastructure easy by enabling businesses to revolutionize their IT environments with the cloud. In just minutes, GoGrid customers can deploy and begin managing applications and workloads on our proven, secure and reliable public cloud platform. With GoGrid's Public Cloud and Private Cloud offerings, sysadmins, developers, and IT professionals create, deploy, and control cloud environments and complex virtual and physical server networks with full administrative control; with GoGrid's Private Cloud customers utilize a private, hosted and managed server, single-tenant environment with zero capital expenditure. To further leverage the GoGrid cloud, the Partner Exchange provides users with an evolving ecosystem of cloud solutions from GoGrid's partner community. GoGrid is proud to have been recognized as a "Visionary" two years in a row by Gartner and as a "Champion" by Info-Tech Research Group in 2011.
