Marlin Equity Partners (Marlin Equity) has acquired the cloud platform business of cloud contact center and customer service solutions provider
LiveOps. Marlin Equity, which has headquarters in Hermosa Beach, California, United States (alongside an office in London), is an investment company which specializes in “providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs”. The company manages around $3 billion of capital, investing in businesses in a range of industries. Presidio Partners, a venture capital company in Sydney New South Wales, Australia, also participated in the deal.
LiveOps formed of two separate companies in January 2014, with LiveOps Cloud Platform, LLC focusing on “growth in cloud contact center software and on-demand agent services”. LiveOps Cloud Platform is a “pure cloud” solutions which has experienced 84% growth over the previous two years. The solution enables companies to deploy “scalable, true multi-tenant contact center solution for unmatched quality of service, flexibility and business results”.
Marlin Equity’s acquisition had a firm focus on LiveOps’ SaaS activity. The new SaaS-based company formed as a result of the acquisition will be led by LiveOps current CEO, Vasili Triant. It will be an independent and will further develop LiveOps’ cloud contact center platform. LiveOps Agent Services has not been acquired as part of the deal and will remain a separate entity.
“LiveOps has undergone a significant business transformation in the last few years that has seen us gain strong market share in both our contact center and agent businesses,” explained Vasili Triant. “We’ve built a strong software platform based on our 14 years of experience, taking the lessons learned from our contact center agents, and the brands that employ them, to create the most comprehensive cloud contact center offering on the market today. Marlin shares our vision of creating outstanding experiences for brands and their customers via cloud-based services and we’re excited to take the next step in our evolution with them as our partner. We believe that this acquisition positions both LiveOps businesses to refine and focus on their individual strategic objectives to accelerate growth.”
Do you know of any other providers involved in acquisitions? Let us know the details. Add your comments below.
