June 20, 2007 – (HOSTSEARCH.COM) – Managed services provider Hostworks (http://www.hostworks.com.au) has won a three-year contract to “guarantee the availability” of mytalk.com.au, it was reported yesterday. mytalk.com.au is Australia’s first national talk radio and music online portal and was launched last April by Prime Minister John Howard.
Mytalk www.mytalk.com.au is an initiative of Southern Cross View, the online division of Australian media company Southern Cross Broadcasting. "The dual presentation ... of both an innovative web page but also the duplication of it as a datacasting service on digital television, that is an Australian first," suggested Mr. Howard when the service opned.
With major radio stations in Sydney, Melbourne, Brisbane and Perth and more than 30 TV stations in regional areas of Australia, Southern Cross Broadcasting has the ability to reach as much as 90 per cent of Australia`s population. With top-rating talk radio stations including 4BC, 6PR. 3AW with Neil Mitchell and 2UE with John Laws, Mytalk is an important initiative, especially for regional areas.
Mytalk aggregates the digital content assets from Southern Cross Broadcasting’s seven radio stations as well as its television regions into a single portal that provides audiences with easy online access, advertisers with national reach and Southern Cross Broadcasting with a profitable online business.
“Hostworks provides 24x7 availability and constant monitoring of the site,” explained General Manager of Southern Cross View, Kim Anderson. “We see Hostworks as a good solution for media partners because they understand that whole load issue. We believe Hostworks is better than anyone else in the marketplace at being able to deal with large traffic spikes.”
Hostworks is “the Asia-Pacific leader in critical enterprise application outsourcing, delivering business systems with guaranteed availability”. The company’s customers include Codan, Compass Group, News Digital Media, Network Ten, ninemsn, realestate.com.au, SBS, SEEK, Ticketek and Wotif.com.
“We find Hostworks terrific to deal with,” explained Ms. Anderson. “They provide an excellent service and they always meet our expectations – in fact, they often exceed them because they are very proactive.”
“We are the first choice of major online brands and serious startups that want high availability, service quality, real depth of technical experience and responsiveness,” explained Hostworks’ Sales and Marketing Director Klaus Bartosch.
