February 8, 2008 – (HOSTSEARCH.COM) – RatePoint (http://www.ratepoint.com) has added a number of new features to its customer feedback and online reputation management solution, it was reported recently. The new features include survey, feedback, email and marketing options that “help businesses customize their RatePoint platform experience and connect with customers” and “manage their online reputation more efficiently”.
“The new capabilities of the RatePoint platform provide an integrated communication and feedback system for businesses through innovative features like surveys, address book and
email functionality and other feedback tools,” explained RatePoint co-founder and CEO, Mr. Neal Creighton. “As we continue to build out the industry’s most powerful customer feedback and reputation management platform, it’s our customers who are driving the need for our solution. Where businesses might have used multiple point solutions such as Constant Contact or other feedback and survey solutions, they can now use a single, easy-to-use platform to easily collect authentic customer feedback and communicate with customers – ultimately improving overall customer service and the management of any businesses reputation.”
The RatePoint platform utilizes Web 2.0 aspects to enable companies to generate user reviews that ultimately promote their products and services. According to the company, recent studies “indicate that an increasing number of consumers search for online reviews before making online and offline purchase decisions”. RatePoint also helps businesses manage reviews and acquire real-time customer feedback and resolve customer issues. A key aspect of the process is authentication to ensure reviews are genuine, and the ability for businesses to respond to feedback and publish results.
RatePoints’ new features provide even greater flexibility. Businesses can easily create, send and analyze custom surveys. The survey tool provides easy-to-edit pre-written survey templates, a variety of question types, invitation emails, preview capabilities and a robust reporting and analyzing function. The Address Book feature enables businesses to “centrally manage all of their contacts directly from their RatePoint Business Center account”. The new Feedback Tools are designed to help businesses “collect and promote customer feedback and reviews” while the Coupons and Images feature allows businesses to promote special offers.
