September 1, 2008 – (HOSTSEARCH.COM) – SmarterTools (http://www.smartertools.com) has released version 4.x of its SmarterStats website statistics solution, it was reported recently. The solution offers a range of features, including custom reports, data mining, geographic mapping, Spider and Bot detection, and dynamic charting, amongst others.
With 30% to 60% of website traffic generated by Spiders or Bots, tracking automated “visits” is vital to effective Web marketing and SEO activity. According to the developers, the new version of their solution “easily differentiates Spider and Bot traffic generated by search engines and other automated sources from actual user visits”. As the developers suggest, such features are not available through “script-based solutions”.
“SmarterStats is the perfect application to cost-effectively deliver relevant, accurate, and detailed Website reports,” explained SmarterTools’ CEO, Tim Uzzanti. “Site owners, businesses, and webmasters need statistics that they can trust without exposing their data to unrelated third parties. SmarterStats provides the solution without requiring them to spend time and money re-coding their sites like competing script-based solutions.”
SmarterStats 4.x sits alongside other SmarterTools’ products including SmarterMail, and SmarterTrack. The solution’s Dynamic charting feature utilizes Microsoft Silverlight technology to offer a “truly advanced and intuitive interface experience”. The solution can be configured to measure statistics on a single website, or up to 30,000 websites on Windows or Linux servers, both locally and across distributed networks.
“Since the acquisitions of competitors DeepMetrix™ and Urchin™ by Microsoft and Google, SmarterStats has become one of the few established options for those who want accurate statistics without being forced to make their data accessible to outside companies,” continued Mr. Uzzanti.
SmarterTools Inc. was established in 2003 and is based in Phoenix, Arizona, USA.
