October 6, 2006 – (HOSTSEARCH.COM) – Technology and online media company Specific Media (http://www.specificmedia.com) has announced the launch of its new audience targeting solution, Retargeting.com (http://www.retargeting.com). Retargeting allows advertisers to reach target markets at “multiple phases of the sales cycle” and, according to the company, delivers the “highest click through and conversion rates of all forms of online advertising”.
“Because a consumer has already expressed an interest in a website by visiting it, retargeting is a highly effective tool for direct and brand advertisers alike. Some of our retargeting clients have experienced an eight-fold click through rate versus other forms of online advertising,” explained Tim Vanderhook, Specific Media President and CEO. “In addition, advertisers report that it lowers their cost to acquire a customer by as much as 80 percent.”
Advertisers interested in retargeting are able to sign up for a free 30-day trial at Retargeting.com. As soon as an advertiser signs up the website begins the process of retargeting the advertiser’s past website visitors. “Advertisers and publishers spend a lot of time and money driving traffic to their sites through Google and Yahoo,” added Mr. Vanderhook. “According to industry statistics, 98% of these website visitors leave without initiating the desired action. Specific Media’s retargeting solution is the only tool available that gives them the opportunity to re-connect with this valuable audience.”
Retargeting gives advertisers another opportunity to connect with people who, for instance, may have visited a shopping cart without finalizing a payment, or otherwise considered products and services advertised online. It is also a viable tool for brand marketers. After reading about a product or service on an advertiser’s site, a visitor can later be identified on Specific Media’s network and presented with a retargeting ad that entices them back to the advertiser’s site for additional information about the product or service.
The Specific Media network covers around 450 premier brands with a combined reach of over 75 million U.S. monthly visitors. The network includes ABC, NBC, CBS, FOX, ESPN, Major League Baseball, Sportsline.com, The Weather Channel, USA Today and VIACOM.
