Subscription commerce platform provider OceanX, LLC (OceanX) has adopted Oracle Cloud. OceanX, which has headquarters in ‘Silicon Beach’, El Segundo, California, United States, was established in 2016. The company powers the “new membership economy” by enabling companies dealing with physical goods to manage subscriptions and memberships and build brand loyalty using an integrated subscription platform. The platform also manages billing, customer insights and direct selling functions.
OceanX has adopted Oracle Cloud, replacing Amazon Web Services (AWS) to enhance performance. It leverages Oracle Cloud and Oracle Database Exadata Cloud Service for business intelligence and analytics related to its OceanX subscription commerce solution. The move has enabled its customers to get “real-time access into the customer journey”. Customers have ongoing access to subscription performance consumer data, allowing them to address customer needs more quickly. It has also enabled OceanX to save costs and increase performance.
"Consumer packaged goods organizations and large omni-channel retailers are dealing with skyrocketing consumer demand for subscription services," saidVijay Manickam, vice president of Data and Analytics at OceanX. "We needed our data platform to scale and deliver high performance at a lower cost. The migration of the data platform from AWS to Oracle was one of the most successful migrations at OceanX, and coupled with a significant performance gain with substantial cost savings meant the entire program was a tremendous accomplishment. This ultimately enables us to deliver our clients a platform that allows them to make more informed decisions, faster."
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