Web Hosting Provider The Planet Launches Peer Pressure Program
May 25, 2007 – (HOSTSEARCH.COM) – Web hosting provider The Planet (http://www.theplanet.com/) has launched a new “Peer Pressure” program, the company announced yesterday. The program is a referral campaign targeting “customers interested in sharing their world-class hosting experience” and offers prizes totaling $1,500.
The program will run over the next two months and involves current customers signing up friends for The Planet services. The customer “with the most referrals that lead to the lease of a new server” will be awarded a $1,000 American Expressi gift card. For every referral that results in a leased server during the promotion, participating customers will be entered into a random first-prize draw for a $500 American Express gift card.
“Customer testimonials and references are the strongest validation point we can offer to prospective customers,” explained Katie Swick, Marketing Programs Manager at The Planet. “Our recent customer survey shows that a majority of customers consider peer recommendations as the primary driver for selecting The Planet. The Peer Pressure campaign ensures that prospects are acquainted with the business, fiscal and IT benefits of partnering with The Planet, delivered from a source they trust.”
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