Web Hosting Provider The Planet Announces Availability of White Paper on Next-Generation SMB Requirements
June 20, 2007 – (HOSTSEARCH.COM) – Web hosting provider The Planet (http://www.theplanet.com) has announced the availability of a white paper on the requirements of “next-generation” SMBs. The company, which bills itself as “the world’s largest privately held dedicated hosting company,” announced that the Stratecast Partners report highlights SMB requirements to “succeed at increasing ecommerce revenues while reducing IT costs”. The white paper indicates how web hosting offers SMBs increased security and performance to compete effectively against larger rivals with “deeper pockets”.
“Online shopper expectations continue to raise the bar for businesses that engage in e-commerce, which requires greater functionality,” explained Steve Kahan, Vice President of Marketing at The Planet. “The Stratecast report recommends that small- and medium-sized businesses outsource the IT infrastructure required to support this enhanced shopping experience through hosting providers. The Planet’s world-class data centers and redundant high-performance networks deliver next-generation e-commerce functionality at an affordable monthly cost. It’s a critical advantage that allows our customers to compete effectively against larger online retailers with extensive technology and financial resources.”
Stratecast is a division of industry research firm Frost & Sullivan. The company’s white paper is entitled “How SMBs Can Increase eCommerce Revenue and Decrease IT Costs” and considers future ecommerce trends and looks at the website functionality necessary to deliver the “optimal online shopping experience”.
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