Brazil’s Atitude Digital Media Selects The Planet’s Managed Hosting Services to Run Mission-critical IT Infrastructure
August 19, 2008 – (HOSTSEARCH.COM) – Brazil’s Atitude Digital Media (http://www.atitude.com.br), the country’s “leading provider of Webcasting services” has selected The Planet’s (http://www.theplanet.com) managed hosting services to run its mission-critical IT Infrastructure, it was announced yesterday. The Planet, which bills itself as “the global leader in IT hosting”, will provide Sao Paulo-based Atitude Digital Media with hosting that facilitates Webcasting services for companies such as Pfizer, Schering-Plough, AstraZeneca, Novartis and Avon”.
“In our business, our Webcasts are live, with several hundred people online for each event,” said Chief Technology Officer Helder Conde. “Nothing can go wrong with the level of clients we serve. Our reputation is earned every time we conduct a Webcast, so uptime, stability and security are critical to us”.
Atitude, who previously used dedicated hosting, has been a customer of The Planet since 2005. According to the company, over the last four years it has “conducted more than 700 Webcasts with thousands of hours of live content to thousands of people in more than a dozen countries”.
“We’ve grown rapidly, and we were looking for a company that provides all the services and technical expertise of Planet Northstar,” continued Mr. Conde. “Their Anticipation Advantage methodology helped determine exactly what we needed to create a top-notch infrastructure that could scale with our growth, and at a budget that was workable for us. We expanded our footprint to include additional servers, load balancers, firewalls, SAN storage, managed backup and database management. At Atitude, our core values include being responsive, trustworthy and committed to our customers, and I’m impressed our dedicated account team shares these values.”
“Our development of the Anticipation Advantage enables customers to thoroughly plan their IT infrastructure beyond their needs just today,” explained The Planet’s Vice President of Marketing and Product Management, Mr. Steve Kahan. “The methodology also provides key process indicators about when they need to begin scaling, which eliminates the worry and frustration many organizations experience in the face of rapid growth. Equally as important, the account team of highly skilled and seasoned experts is always available to customers so they have the confidence that a knowledgeable partner who knows their business is always available to help.”
“In the last four years, the Internet has emerged as the best platform for communications, and our client base has moved rapidly for both internal and external audiences,” added Mr. Conde. “Our clients require extensive training both for sales representatives and physicians, and they’ve found Atitude as the perfect solution to meet these needs.”
“In years past, these companies sponsored semi-annual meetings for their sales forces, but today as new studies emerge or competitive products are announced, it’s critical that they have new data immediately, so they rely on our services to meet that demand,” he says. “At the same time, if one of these companies hosts physicians at an event anywhere in the world, they can Webcast with us from any venue, and we can support the requirement since our bandwidth connections are incredibly robust. With our capabilities, we make their lives much easier.”
“Making the decision to host overseas was difficult,” continued Mr. Conde. “As our international business grew, I knew it was the right direction for our company. We’ve seen other companies emerge in Brazil, and they appear to do a good job, until the participants begin to load. It’s there they fail. Our speed and reliability set us apart, which makes our offering highly competitive.”
The Planet caters for 22,000 small- and medium-size businesses and 7.7 million websites worldwide. Its Planet Alpha division offers self-managed dedicated servers and advanced services, while its Planet Northstar Managed Hosting division delivers fully managed hosting solutions.
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