Web Hosting Company Looks to Increase Speed, Value and Accuracy for Customer Online Ad Management
June 30, 2007 - (HOSTSEARCH.COM) - Recognizing the need to provide customers with the most accurate IP data in the market and to reduce discrepancies with third-party providers, Thruport Technologies (http://www.thruport.com/) has upgraded its geographic targeting capabilities with a switch to Digital Element’s (http://www.digital-element.net/) NetAcuity.
Thruport will utilize NetAcuity to handle the geographical targeting needs of its industry-leading online ad management system, AdJugglerTM. Although Thruport has been providing geo-targeted advertising to its customers using another geolocation vendor s data, the company decided that moving to the platform most widely used in the marketplace would reduce the discrepancies with third-party providers, decrease the decision time for the geo lookup, and provide more consistency in ad targeting due to NetAcuity’s unsurpassed accuracy.
“Switching to NetAcuity allows us to increase speed, compatibility, value and accuracy of ad delivery for our clients. At the end of the day, it’s about getting the right ad to the right people as quickly as possible and NetAcuity helps us reach that goal,” explained Thruport’s President and Chief Operating Officer, David Moser.
Digital Element’s IP Intelligence technology will not only allow Thruport to segment and target its online audience based on geographic location worldwide, it will also provide other parameters such as domain name, connection speed, and Internet Service Provider (ISP), giving Thruport’s clients a wealth of data to target campaigns in new ways, such as serving rich media ads only to those users with high-speed connections.
“Online ad spending is at an all-time high and companies need proven tools such as NetAcuity’s IP Intelligence to increase the return on investment for clients’ Internet media buys,” said Rob Friedman, executive vice president and co-founder at Digital Element. “By providing accurate geo-targeting technology, Thruport can assure its clients that relevant ads are consistently and quickly being delivered to specific audiences.”
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