May 28, 2008 – (HOSTSEARCH.COM) – Web host UK2 has launched an enhanced domain look up tool, the company announced yesterday. The move is part of a bigger project including “a complete revamp of the UK2 order process intended to modernize the way customers buy hosting products and services”.
UK2’s domain look up tool “allows customers to search for multiple domains, and make changes to their shopping basket, in a single browser window”. Utilizing Ajax technology, the search facility starts searching as soon as a user begins to type a required domain name. According to the company, this allows users to “register multiple domain names and multiple types of TLD in a single order”.
The company received input from the research company Marketing Experiments to devise their new tool. The objective of the move was “removing friction and reducing anxiety” during a registration procedure that “ensures customers are only asked for essential information”.
“Our new domain look up tool and order process are the result of several weeks of hard week, so we are very pleased to announce the launch,” explained UK2.net’s CEO and Managing Director, Ditlev Bredahl. “UK2 is a very innovative company, always looking for ways to improve our services to customers, and looking at the significant amount of Domain Names registered each day we knew that making registration even easier would be a welcome development.”
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