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Do Web Hosting Customers Want Information or Financial Reward?
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| December 13, 2005 – (HOSTSEARCH.COM) – Affiliates promoting web hosting employ a variety of means to entice people to purchase packages. Some offer additional discounts on already discounted packages. In many cases, rewards offered to customers include free information in the shape of ebooks, etc., others include direct financial rewards. To fine-tune an approach to discounts, Sheriff Guirguis, part owner of Visual Directory (http://www.visual-directoy.com) is conducting a test of what customers really want to receive. “To find the answer, we decided to reward anyone who buys a hosting package that we promote with a check, or by depositing money directly to their Paypal account,” said Mr. Guirguis. “This is on top of any promotion that the actual web hosting company provides.” “We know that monetary rewards may not be enough to entice our audience, and that we need to promote hosting services that present a great deal of value. So we researched the Net and decided on 5 companies: IX Webhosting, Bluehost, Startlogic, Powweb and Yahoo! Small Business packages.” “It is our hope that by combining the added value of these hosting services and our special offers that we will win over the loyalty of our audience and learn more about their needs.” Visual Directory will test cash incentives during the holiday period and compare results with other types of incentive offered. Hopefully results will be available to the web hosting community in the coming months. |
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