October 11, 2005 – (HOSTSEARCH.COM) – These days Internet advertising is only part of an overall advertising strategy alongside more traditional forms of marketing. The DMA05 Conference and Exhibition in Atlanta October 15-19, 2005 sees the launch of eprintwerx – a web-based direct mail postcard marketing system that offers customized direct mail postcard campaigns. The capabilities of eprintwerx should be of interest to any company with an ecommerce web site who is looking for a direct mail solution.
eprintwerx allows company’s to apply demographic criteria to target markets and locate businesses and households for direct mail campaigns. The system offers instant access to over 250 million plus USA-based households and 115 million plus USA businesses.
The technology employed by eprintwerx integrates list management (to enable users to focus and target the precise target audience) and marketing material customization (enabling the creation of full-color customized postcard printing). The system also provides a secure and private system where registered users can upload mailing lists and store them securely online for use in future campaigns.
