Web Content Management, eCommerce and Marketing Automation Services Provider Bridgeline Builds on AWS Partnership to Launch New Product Release
October 31, 2017
Web content management, ecommerce and marketing automation services provider Bridgeline Digital, Inc. (Bridgeline) has built on its partnership with Amazon Web Services (AWS) to launch a new product release - Bridgeline Unbound 6.0. Bridgeline, which has global headquarters in Burlington, Massachusetts, United States, "helps customers maximize the performance of their complete digital experience". The company's platform "powers websites, online stores, portals and intranets" of organizations that include small and medium-sized businesses, right up to Fortune 1000 companies. The new product release adds features designed to optimize brand experiences.
Bridgeline Unbound is a marketing automation solution. It helps users attract prospects with SEO and landing pages designed using customizable drag-and-drop templates. Version 6.0 is the latest iteration of the solution. The new version improves the "content authoring experience" by adding additional formatting flexibility while maintaining "design and brand consistency". It also offers a new editor which includes a toolbar with enhanced formatting options, an improved code editor, and the ability to add custom styles. Bridgeline's Content Management System (CMS) dashboard "now displays a snapshot of all assets created, as well as views of recent publishing and blog activity".
Version 6.0 includes the new 'Unbound Insights' solution which offers solutions like Google Analytics and provides "30 standard visitor and traffic reports, interactive graphs, charts and sortable data grids" which can be easily exported from the platform. Additionally, all enhancements are underpinned by "the highest level of secure hosting and compliance".
"At Bridgeline, we continuously strive to address the needs of our customers and partners by providing ongoing product innovation that continues to strengthen our unified product suite and product enhancements that provide tangible value," explained Bridgeline's Senior Vice President of Product and Solutions, Carl Prizzi. "Bridgeline Unbound enables marketers to deliver exceptional experiences that attract, engage, nurture and convert prospects to customers - ultimately building brand advocacy."
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