Web host and domain name provider
Go Daddy has once again partnered with the .CO Domain for the 2013 Super Bowl Commercial. This will be the third consecutive year that Go Daddy has teamed up with the .CO domain to produce a commercial that focuses on the entrepreneurial spirit and targets those interested in starting their own small business. This year's 30-second commercial will feature NASCAR driver, model and Go Daddy spokeswoman Danica Patrick.
Details of the content of the advertisement are not being revealed beyond it will focus on the ease of developing an online business with a .CO domain name and using the tools Go Daddy offers. The commercial will be filmed in Los Angeles in January 2013 by advertising agency Deutsch. Approximately one hundred million people will watch the Super Bowl and experience Go Daddy's advertising campaign, which the company hopes will "inspire people to seize the moment - to actually launch their big ideas online".
Go Daddy has a history of producing risqué advertising campaigns and some of the commercials the company aired during the Super Bowl received complaints from viewers. One commercial was pulled by a TV standards body while other commercials needed significant modification before being aired. The term "Go Daddyesque" was coined to refer to the type of Super Bowl commercials Go Daddy produces.
The .CO domain name extension is an abbreviation for 'company' and is utilized by entrepreneurs and small business owners. The extension has become one of the fastest-growing domain extensions on the Internet.
"Partnering with the dot-CO domain is a great fit for Go Daddy, especially considering we share the same goal of helping small businesses leverage the power of the Internet," explained Barb Rechterman, CMO at Go Daddy. "Domain names and websites are part of the mainstream vernacular now and there's no better place to tell a story than in a Super Bowl commercial."
