Web host and domain name provider
GoDaddy has announced a regional marketing campaign in India. The company, which has a substantial presence in India, is a key player in the global web hosting and domain name market. The company specializes in providing smaller businesses with the tools they need to produce a viable, cost-effective Internet presence. The aim of the company's latest campaign is to educate Indian companies that operate in a number of local languages of the benefits a website can bring to their businesses. The first language in GoDaddy's cross hairs is Tamil.
GoDaddy's Tamil language regional campaign encompasses television and social media advertising. This follows the company's Hindi-language integrated marketing campaigns which began when the company started in India in 2012. The advertising promotes the company's "Get Online Today" package which offers a domain name alongside a website builder and Microsoft Office 365 subscription for only Rs. 99 ($1.58) per month for the first year (when a package is bought annually).
“In this market, where local language content still remains dominant, Tamil is one of the most popular languages in India," explained GoDaddy India's Vice President and Managing Director Rajiv Sodhi. “In this market, where local language content still remains dominant, Tamil is one of the most popular languages in India. The next wave of growth in Internet adoption will be driven by local language content and smaller cities. What’s more, Tamil Nadu is home to one of the highest number of operational small and medium sized enterprises in India. Through this campaign we want to increase GoDaddy’s brand awareness among Tamil-speaking small business owners and boost Internet adoption.”
Do you know of any other providers that are going local? Let us know the details. Add your comments below.
