Web host and domain name provider
GoDaddy has announced a new campaign that targets Small and Medium-sized Business (SMBs) in India with a view to raising their awareness of the benefits of a viable online presence. GoDaddy is a globally recognized brand with international headquarters in Scottsdale, Arizona, United States. With a strong emphasis on localization and a presence in numerous countries around the world, its Indian headquarters are in Mumbai, India. The company’s latest campaign demonstrates the benefits of SMBs working with “web professionals and resellers to build a powerful online presence”.
GoDaddy’s partners include expert web professionals and resellers across India who can leverage the company’s products and services to establish an “optimum online presence for SMBs”. The national campaign focuses on the ‘Do-It-For-Me’ (DIFM) market – smaller businesses looking for their websites to be built and managed by professionals. It aims to improve adoption of GoDaddy’s website hosting solutions by making SMBs aware of “how the right hosting solution can positively impact an online presence”.
The campaign includes a “quirky and humorous television commercial that reiterates the key digital needs of SMBs”. It will go on to show how ‘GoDaddy Web Pros’ can facilitate an effective online presence for SMBs. It is also supported by a limited period promotion on GoDaddy’s web hosting packages. The company will also offer “offline training and skill building seminars”, the first which was held recent at BlogX Event in New Delhi, India.
“Small and medium businesses form the backbone of the Indian economy and GoDaddy is strongly committed to supporting them,” explained GoDaddy India’s Vice President and Managing Director, Nikhil Arora. “Our technology and partner ecosystem can help to enhance their business growth and we are committed to working with them to help eliminate barriers that prevent them from getting online. Bringing customers together with our network of GoDaddy web professionals and resellers can help accelerate their digital adoption.”
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