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GoDaddy has bought online bookkeeping company Ronin. The acquisition, which took place without fanfare in April, is the company's 5th in the last 15 months. Other recent purchases have included M.dot, Locu and Afternic. GoDaddy did not release the financial aspects of acquiring Ronin. The move underscores GoDaddy's commitment to catering to the needs of small businesses and the 12 million customers its services reach.
Founded by Lu Wang, Ronin's online services were immediately integrated into GoDaddy's online bookkeeping options which offer users a "full-service solution" designed to enable small businesses to manage their finances. GoDaddy's online bookkeeping options also include those of Outright.com, which GoDaddy purchased in 2012.
"One of our primary goals is to make the 'business of business' easy, and GoDaddy Online Bookkeeping does that by taking the headache out of knowing their numbers," explained Steven Aldrich, Senior Vice President, Business Applications at GoDaddy. "Our customers love our product -- but they wanted us to provide invoicing capabilities. We knew Ronin provided an unparalleled experience, so we started discussions. It soon became clear -- we needed the team at Ronin to be on our team and we needed to seamlessly integrate invoicing into our product. The end result is GoDaddy Online Bookkeeping."
Do you know of any other companies that have made purchases recently? Let us know the details. Add your comments below.
