Web host
Arvixe and website and paid search optimization services provider SiteWit have formed a partnership. The deal will see Arvixe offer SiteWit’s range of Pay Per Click (PPC) analysis services.
Based in San Luis Obispo, California, Arvixe has been in operation since 2003. The company caters to a global customer-base which includes enterprises of a range of sizes alongside private users. SiteWit provides a “do-it-yourself automated big data driven approach for website and paid search optimization for the major web and marketing platforms” including Google, Yahoo! and Bing. The company recently introduced the cPanel web hosting control panel to its server and user accounts, making the integration of SiteWit’s services significantly easier.
SiteWit’s Software-as-a-Service (SaaS) search engine marketing technology automatically generates keywords for a website based on content analysis and analysis of traffic data that establishes keyword “patterns”. SiteWit customers pay a monthly fee for a service, which saves time on labor-intensive chores like keyword selection. Because the system is fully automated, customers also experience significant cost reductions on keyword bids for pay-per-click (PPC) advertising.
“Historically, PPC advertising has required active management because it can be very profitable if done well, or very costly if done poorly,” explained Arvand Sabetian, the CEO of Arvixe. “SiteWit has invested a lot of money into making an easy-to-use system that basically does it all for you. It’s like putting your PPC ads on auto-pilot, albeit with a very, very smart pilot. With SiteWit, customers can make a lot of money, while saving hours and hours”.
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