August 29, 2006 – (HOSTSEARCH.COM) – ABC Radio has chosen web hosting and streaming solutions provider VitalStream (http://www.vitalstream.com) to provide online ad-insertion and streaming broadcast solutions, it was announced yesterday.
VitalStream will provide ABC Radio a Windows Media Streaming Service as “the core technology powering the majority of ABC Radio's stations and network properties”. The solution will utilize VitalStream's ad-insertion technology for targeted delivery of advertising alongside the FastAim custom reporting and advertising system which provides “robust reporting capabilities and multiple advertising formats including audio/video and rich media”. VitalStream's software inserts “in-stream advertisements” into “live and on-demand” Internet streaming broadcasts based on specific listener demographics.
"We are extremely excited to provide our full-service advertising service to ABC Radio," explained Jack Waterman, VitalStream’s Chairman and Chief Executive Officer. "Since acquiring our ad-insertion technology from Eonstreams in May, this implementation is the most concrete example of VitalStream's ability to deliver a powerful combination of feature-rich, fully-integrated ad delivery and streaming technology. Our relationship with ABC Radio is validation of our strategy to capitalize on the rapidly-growing online advertising market as we help content owners leverage their digital assets through the generation of new revenue streams."
"I am thrilled that ABC Radio has chosen FastAim from VitalStream as their ad serving platform," said Stephen Newman, Executive Vice President of Advertising Solutions at VitalStream. "Advertisers and listening audiences will see a great benefit to having ads served to them that are relevant to their personal needs and desires."
