August 10, 2007 – (HOSTSEARCH.COM) – Web hosting provider Advanced Internet Technologies (AIT) (http://www.ait.com) has announced the Beta 2 release of its tyBit(TM) (http://www.tyBit(TM).com) search solution, it was reported recently. According to the company, tyBit(TM) has “filled a partner pipeline with over 30 telcos, carriers, ISPs, media companies, OEMs and various other subscriber-based organizations” and now has strategic partnerships that represent “46 million potential subscribers”. The solution will be released 2nd quarter 2008.
AIT describes tyBit(TM) as “a major shift for online search, moving away from the centralized search engine model to a patent-pending client side application that distributes web crawling, indexing, and browser content delivery.”
"tyBit(TM) will impact the search industry overnight,” explained AIT’s Chief Marketing Officer, Mr. Sean McCoy. “By enhancing the user experience and sharing revenue with partners as well as improving interactive ad ROI for advertisers, everyone will win.
AIT believes their search solution will overcome the click fraud issues that impact more traditional search engines. “We are going to give advertisers an itemized bill detailing charges,” explained Mr. McCoy. “We also believe that tyBit(TM) will revitalize the traditional print and broadcasting industries with respect to interactive advertising.”
tyBit(TM) allows users to search the web by submitting searches to a range of online directories, major engines, and data sources in the public domain. Results are displayed in a single window. The system learns user preferences, and displays the most current information. It also searches local content based on user location. Through a partnership with Panda Security, the solution also reduces click fraud. "tyBit(TM) now has the ability to protect users from bots and malware in real time while they are browsing the web," explained Ryan Sherstobitoff, Product Technology Officer for Panda Security.
"The initial spark that drove the development of tyBit(TM) was our dissatisfaction with the search industry's pay per click model and the associated click fraud," explained Clarence Briggs AIT CEO. "Our click fraud experience with Google, and then the Fayetteville Publishing Company on a local level led to litigation. So, we said, ‘there's a problem, and at the end of the day litigation may or may not change anything. The long term business solution is to attack the problem head on with a market alternative and tyBit(TM) is our answer. Our partners have indicated that they are frustrated because they don’t feel they are getting their fair share of the interactive advertising dollars even though they have the relationship with subscribers. They also want customization and transparency which they aren’t getting now. We can deliver this to them with tyBit(TM).”
Mr. Briggs is stepping away from his position as CEO of AIT in order to devote his full attention to tyBit(TM).
