Web Hosting Provider and Domain Name Provider Go Daddy Adopts Social Media Campaign for GoDaddy.com Bowl
January 4, 2013
Web hosting provider and domain name provider Go Daddy has adopted a social media campaign for its College Football "GoDaddy.com Bowl" to be held this Sunday (January 6, 2013) at Ladd-Peebles Stadium in Mobile, Alabama. Go Daddy representative and NASCAR driver Danica Patrick will take part in the event, and will ask fans in attendance to use #GoDaddyBowl hashtag when making posts to Facebook and using Twitter. Ms. Patrick will use the use the hashtag when using the social networks to report 'behind the scenes' at the game.
Forty-thousand fans will attend the event and millions of TV viewers will see Kent State University play Arkansas State University.
"I am planning to tweet photos to my friends and followers," explained Ms. Patrick. "Social media is such a great way to share the experience and engage with fans. It's sort of like the game, a live event where you aren't sure exactly what's going to happen. I want to hear from football fans, especially the ones who are Go Daddy customers -- we're on the same Go Daddy team, no matter who you are rooting for in the Bowl."
Do you think social networks like Facebook and Twitter add to the enjoyment of sports events, or are they just distractions? Add your comments below.