January 17, 2007 – (HOSTSEARCH.COM) – Web hosting provider Go Daddy (http://www.godaddy.com) and Shine Advertising (http://www.shinenorth.com) have parted company over “creative differences”, it was announced recently.
"As I previously stated when we won the account, we were extremely excited to be able to work on such an outstanding brand," explained Shine’s Co-founder and Account Director, Mr. Curt Hanke. "Unfortunately, at this time, our creative differences appear to be simply irreconcilable."
Shine has ‘resigned’ an account it won in competition with a number of advertising agencies in New York and Los Angeles. The company was initially in charge of development of Go Daddy’s Super Bowl XLI television commercials and interactive and viral marketing campaigns. Their work will not now be represented in the Super Bowl commercial.
Shine Advertising Company is based in Madison, Wisconsin. Other customers of the organization include Harley-Davidson Motorcycle Co., Peachtree Windows and Doors, Umi Children's Shoes, Veridian Homes, Toppers Pizza and Kaplan Inc.
