June 4, 2007 – (HOSTSEARCH.COM) – Web hosting provider NaviSite (http://www.navisite.com/) has appointed Rathin Sinha as New Chief Marketing Officer, it was announced recently. The move comes as part of a strategy to accelerate the company’s growth. Sinha joins NaviSite from Monster.com where he was General Manager of eBusiness.
"Rathin brings highly compelling and extremely relevant experience to NaviSite," explained NaviSite, Inc.’s CEO, Mr. Arthur Becker. "Not only does he have the background in growth-oriented marketing and sales disciplines, but he has also demonstrated exceptional capabilities in growing businesses by integrating online, offline, search and direct marketing programs and creating customer value in B2B and B2C environments. As NaviSite continues to accelerate its own web marketing and lead generation activities to support its expanded sales teams, Rathin will bring his online expertise to drive our effectiveness and marketing ROI. In addition, Rathin's most recent experience at Monster will be invaluable to our America's Job Exchange strategy and marketing activities."
While at Monster, Sinha tripled the revenue of the company’s eCommerce activity. Before working at the Monster, Sinha was Vice President of Marketing for Standard Register where he “led strategy and marketing efforts to drive over $900 million in sales and business development”. Prior to Standard Register Sinha held ecommerce, strategy and product leadership positions at FedExKinko's, Mitchell Madison Group, and Honeywell.
"NaviSite provides cutting-edge technology, web innovations and professional expertise to enable companies to reach their goals faster, whether these organizations are NaviSite's clients or NaviSite itself," suggested Sinha. "I am very excited to be part of a company that is leading the way in bringing together Internet technologies in a manner that truly represents the way organizations want to create and deliver value today. I look forward to working with the NaviSite team to help our clients accelerate their businesses."
