October 7, 2006 – (HOSTSEARCH.COM) – xchange and Hostopia are sponsoring an eBook (http://www.xchangemag.com/ebooks/hostopia.html) covering aspects of web hosting, it was announced recently. The eBook will look at issues such as how to turn web hosting services from a cost center into a profit center, particularly amongst SMBs.
Other issues covered by xchange and Hostopia’s eBook include issues such as how to upsell SMB web hosting customers through things like web services. The eBook also considers the “buy versus build” decision service providers face when adding services designed for SMBs.
The eBook starts from the premise that SMBs understand that a web presence will help them generate revenue and that new opportunities exist for the service provider community. The eBook also contends that while over recent years SMBs have used do-it-yourself tools to create web presences, they now wish to outsource website development in its entirely. The eBook considers outsourcings issues and their impact on telcos and web hosting.
The eBook contends further that for SMBs a web presence is primarily a means of growing revenue. Service providers’ goals are increasing the average revenue generated by supporting SMBs. As a result, web hosting providers should offer services that “help businesses attract the largest and most qualified audiences to their portals”.
