August 26, 2005 - (HOSTSEARCH.COM) - Yahoo! Small Business is introducing a beta version of a completely redesigned checkout process of its e-commerce solution, Yahoo! Merchant Solutions, which enables more than 35,000 merchants to sell billions of dollars of merchandise annually. Based on extensive research of merchant preferences and online consumer shopping behaviors, Yahoo!’s new Checkout Manager combines industry-leading technology and best practices to allow merchant customers to focus on what matters most – running their businesses.
The new enhancements provide Yahoo! merchants with greater flexibility and control to customize their online store and optimize the shopping experience they provide to their customers, while also enabling merchants to maximize sales conversion rates. New features of the Yahoo! Checkout Manager include:
Branding the Entire Customer Experience
· The ability to customize the visual design of a store’s checkout pages to ensure a consistent look and feel throughout the merchant’s site, as well as prominent branding.
· Merchants can control the font, colors, button appearance, and the content displayed in designated navigation areas across the site, from initial browsing to the checkout pages.
Flexible Check Out (including one-page check out)
Single or multi-page checkout options so that the merchant can choose the checkout process that maximizes conversion rates for their customer base.
Shipping and coupon calculators are available on the shopping cart page so that consumers can easily determine the entire cost of a purchase at the beginning of the checkout process.
Customization
Control over checkout page content and fields so merchants can collect information unique to their businesses, control how and where fields are displayed, and provide consumers with better help resources to facilitate their purchase.
